This dashboard, a Customer Sales Dashboard for a boutique winery, offers one strategic view of key questions asked by winery management. Information such as amount of sales attributed to various marketing programs, estimated profits by customer segment and number of customers acquired during each of the last four years is displayed. Using a series of … Read more
Feel free to download abbreviated versions of the 2 presentations given to Dr. MacLachlan’s Marketing Analytics class. Take Action with Your Customer Data Using Visualization Dashboards Students interested in using an extended version of Tableau for Dr. MacLachlan’s class can obtain the Tableau license link from him.
We have several presentations and a book release in the the month of April!
We will be at the SAS Global Forum author party Monday afternoon, April 12th. “SAS for Dummies” is being released today, April 5th. I will be at the author party at the SGF conference with Chris Hemedinger (co-author) meeting other authors and SAS conference attendees.
On April 14th at 9 AM, at SAS Global Forum in Seattle, “The Future of Marketing Analytics with SAS Enterprise Guide“.
On April 14th, we are also
Books by John Tukey
Great thoughts from John Tukey
…Far better an approximate answer to the right question,
than the exact answer to the wrong question, which can always be made precise….
Once upon a time statisticians
Stephen Few has has been an inspiration to us through the years. He has patiently prodded software companies to improve their tools for visual presentation of information, motivated by the sincere hope to improve the world we all live in.
At Freakalytics, we incorporate his content
Click here to read the details about this dashboard, from our blog post last June.
Embedding tableau public content is simple and quick. Your web site visitors will need NO software installation, since Tableau depends on native Ajax functionality used by sites like GMail. Although not officially supported in the current release, tableau public is viewable and functions interactively on the iPhone based on our simple tests!
On your Tableau journey, consider…
SAS 9.2 is a big leap forward in many areas. One of them is a variety of new graph types and easy access to creation in SAS Enterprise Guide 4.2. I think these two charts offer a fascinating look at the 2008 Presidential Election Results using SAS Maps and Tile Charts from the upcoming book, “SAS for Dummies”, updated for SAS 9.2 and available for purchase this Spring!
One of my favorite new examples added to the 9.2 edition of the book shows the 2008 presidential election results in two views: a map of the US with the winner by % margin of victory and a tile chart showing the state size, the winner and their % margin of victory. Due to the black and white nature of the book, these are shown in grayscale in the book and here on the blog.
2008 Presidential Election Results on a Map, Winner by State with Margin of Victory
Number 6 Waterfall chart examples with detailed instructions on creating them with your own data in Tableau Waterfall Chart in Tableau and a Superior Alternative… Number 5 Do your New Year’s resolutions have you wondering where your money goes@f11 Here’s a snapshot of the average American and their spending habits How the average American spends … Read more
Learn the hottest visual analysis tool and impress your friends, your professors, your drinking buddies and even your family with incredible visual analytics from Tableau! From great data presentations to data exploration to dashboards that wow your class, get all the features of Tableau Professional edition for $69 for 6 months or $99 for 12 … Read more
This workbook is an example of spotlighting in Tableau. Spotlighting involves applying user rules about data values to spot certain outcomes. With Tableau it is simple to apply basic to complex rules for spotlighting. This is beyond the standard highlighting capabilities available by placing measures on the color shelf.
As this example demonstrates, fairly complex rules can be used in Tableau to control spotlighting in simple calculated fields. Comments appear on the captions in each view (bottom of each view area in the Tableau workbook.)
Text Table Spotlighting
Bar Chart Spotlighting
This example was