Honesty, the first principle of good analytics

 

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Photo from Braun.com

Meet Dieter Rams – Industrial Designer

Dieter Rams is a German industrial designer most closely associated with the minimalist designs of the consumer brand Braun. Dieter was head of design at Braun for over 30 years, where he became famous for creating an austere aesthetic while focusing on user-friendliness. His philosophy is summed up in his saying, “Weniger, aber besser.” which translates into “Less, but better.” He has won many awards through the years including the World Design Medal and the Ikea Prize.

Dieter's impact reaches beyond his retirement as he is now impacting design in the 21st century, with a company widely considered a leader in technology design, Apple, acknowledging a debt to Dieter as inspiration for many of their design decisions. The Head of Design at Apple wrote, “Rams's work is beyond improvement... Rams's ability to bring form to a product so that it clearly, concisely and immediately communicates its meaning is remarkable.”

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From Braun, "90 years of history"

 

 

Ten principles of good design

As a prolific designer, Dieter formulated ten principles of good design. In this series of articles, I will adapt several of these principles for guidance in creating good analytics. I have selected the sixth principle of good design as the one I consider most important for good analytics.

 

The sixth principle of good design

6. Is honest - It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

 

Freakalytics_princples_good_analytics_1_003_smallThe first principle of good analytics

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