There are many ways of measuring the growth of business intelligence vendors. One approach of interest in the era of self-service analytics is to measure the growth in web search volume. Derived from web search volume data from Google, the following analyses can serve as a useful reference to understand which companies/products are growing in popularity and which may be falling out of favor.
The estimates in all of the following analyses are based on simple web search volume indices from the United States through the end of November, 2013. Using historic search volume data, forecasts were built for each company/product and growth rates for 2014 were derived from these forecasts.
I would group these companies into three categories
fast growers- Tableau, PowerPivot, Qlikview, BIRST and GoodData;
the growers- Spotfire and Microstrategy,
and mature products- Oracle BI, SAS, Cognos, SPSS, SQL Server, Actuate and Business Objects.