Dashboard Nirvana and Visual Management of Marketing Programs

View and interact with the strategic customer sales and analyst exploratory dashboards below, both hosted by tableau public.

Read Eileen's white paper, "Visual Management of Marketing Programs", for detailed explanations on maximizing Marketing ROI with visual marketing dashboards.

In this case study, we used customer demographic and sales databases from a boutique winery in combination with Tableau Software

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Stephen Few’s latest book, “Now you see it”

Stephen’s latest book is a brilliant interplay of simple to advanced statistical concepts with powerful visual equivalents and methods. It offers wonderful guidance with great examples around visualizing time series, correlations and multivariate analysis problems. It will have a major impact for many years to come in changing how business analysts work, think and improve … Read more

S&P Composite Stock Market Returns Dashboard

Finance-SnP-stock-market-returns-100-yearsEconomic Indicators and S&P Composite Returns
from 1901-2008
A Dashboard to Explore Past, Present and Future Results

When creating a dashboard, two critical questions to ask include, “what are the right metrics” and “what collection of graphs will optimize exploration and understanding from a complex relationship between multiple metrics”? This example uses historic economic and stock market data to explore these concepts and to provide powerful insights into stock market patterns relative to economic conditions. This interactive dashboard is powered by tableau public, a new service of Tableau Software. One means of interacting with this dashboard is data point brushing, highlight data in a part of the dashboard by single-clicking and dragging

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Visual Analytics Best Practices—avoid flash, keep it simple!

Why don’t you just show me the numbers?

  • Poor presentation of data can make informative interpretation difficult or even impossible.
  • We spend years diagramming sentences & solving equations but have minimal exposure to telling stories with data!
  • The ability to explore, understand and utilize real-world data is a rare skill that can dramatically improve your organization and career.

Sample revenue data from a university

College Quarter Total Revenue Tuition Research Plan Revenue
Arts 2009-01 $5,510,268 $5,230,198 $280,070 $6,000,000
Design 2009-01 $703,770 $408,762 $295,008 $680,000
Engineering 2009-01 $25,139,083 $6,201,932 $18,937,151 $26,800,000
Sciences 2009-01 $4,439,991 $2,159,010 $2,280,981 $4,400,000

 

A prickly example

While it is indeed looking sharp, this graph is uninformative.

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