Thanks for all of your kind comments and wonderful feedback! I will try to get back to as many of you as the last few weeks of writing the book allows!
Visual Data Mining: Finding Patterns and Key Insights in Online Marketing Data
Date/Time: Already Occured- 6/11/2009
Presented by: American Marketing Association
Sponsored by: Tableau Software
Stephen McDaniel, Co-founder and Principal Analyst, Freakalytics, LLC
Elissa Fink, Vice President of Marketing, Tableau Software
Marketers are faced with the daunting task of using data to precisely identify their customers’ purchasing patterns and product interest. The goal is to have a complete view of the customers so marketers can optimize program spend and increase customer retention, and ultimately, revenues...
Learn how visual data mining can help you:
- Find patterns
- Understand customer behavior
- Track product profitability
- Plan effective marketing
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