Download Slides- Webinar With Tableau on Visual Data Mining

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Visual Data Mining: Finding Patterns and Key Insights in Online Marketing Data

Date/Time: Already Occured- 6/11/2009
Presented by:
American Marketing Association
Sponsored by:
Tableau Software

Stephen McDaniel, Co-founder and Principal Analyst, Freakalytics, LLC

and
Elissa Fink,
Vice President of Marketing, Tableau Software

Marketers are faced with the daunting task of using data to precisely identify their customers’ purchasing patterns and product interest. The goal is to have a complete view of the customers so marketers can optimize program spend and increase customer retention, and ultimately, revenues...

Learn how visual data mining can help you:

  • Find patterns
  • Understand customer behavior
  • Track product profitability
  • Plan effective marketing

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