"A Week in the Life of an Analyst Rock Star: Using Analytics to Dramatically Boost Bottom Lines"
The case studies and topics discussed on this webcast include:
- How a niche winery analysed it's customer segmentation using the Customer Lifetime Value metric and dramatically increased it's marketing ROI
- An oil and gas reserves case study that demonstrates the emerging value and impact of using analytics and powerful metrics visualisation in journalism
- How analytics reveals strategies for maximising the uptake in a community of "green practices"
WITH: Stacey Barr and Stephen McDaniel, co-founder of Freakalytics, LLC and author of "Rapid Graphs With Tableau Software" and "SAS for Dummies". Stacey is "The Performance Measure Specialist" from "Down-Under" and is a recognized expert at how simple improvements in performance measurement can radically improve your business. Stacey was delightful to work with and I encourage you to visit her website for advice on making measurements powerful, easy and fun!