At Freakalytics® we provide our clients with custom analytic solutions in the cloud to help them explore, understand and make better decisions from their data. Freakalytics was co-founded by Stephen McDaniel and Eileen McDaniel, PhD.
Eileen McDaniel
Eileen McDaniel, Ph.D., lead author of The Accidental Analyst: Show Your Data Who’s Boss, is Director of Analytic Communications at Freakalytics, LLC. As co-founder of Freakalytics, she specializes in translating technical information to educate and inform people from all skill levels and backgrounds on how to analyze and present data. She develops educational materials and analytical training courses that empower people to get the most out of their data and take decisive action to solve problems in their daily work. She also focuses on how to effectively communicate analysis results and recommendations, incorporating both the art and the science behind creating simple yet compelling presentations and reports that can engage and inform colleagues, clients and the public.
Eileen has years of experience telling stories with data, beginning as a scientific researcher in biology and ecology. She investigated various topics such as food contamination and how people interact with natural resources. Along the way, she won multiple awards for excellence in research and teaching, including one presented on Capitol Hill from the U.S. Congress. In her research, she designed and implemented multiple studies funded by state and federal sources, collecting and analyzing data from disparate sources to offer innovative approaches to resource management.
Eileen’s scientific work included presenting experimental plans and findings to the general public, funding agencies, resource managers and users, politicians, academics and students. Working with such a diverse audience greatly influenced her approach to simplifying and explaining data analysis. Her research and communication experience evolved into an interest in green or eco-marketing analytics and completion of an MBA Certificate in Marketing Analytics.
Since co-founding Freakalytics in 2009, she consults on projects involving technical writing and communication of analysis results. Eileen is a faculty member at TDWI and INFORMS, authoring and teaching our courses on data visualization and exploration. At Freakalytics, she leads the development of books, seminars and presentations. she co-authored Rapid Graphs with Tableau Software (three editions), and the Rapid Dashboards Reference Card and App with Stephen McDaniel. Eileen’s unique expertise in science and business led her to realize that although scientists have a formal, step-by-step method to collect and analyze their data, business analysts lack a similar plan. This realization inspired the framework The Seven C’s of Data Analysis used in The Accidental Analyst, which also explains best practices in the emerging field of visual analytics.
Stephen McDaniel
Stephen is Co-Founder and Chief Data Scientist at Freakalytics, LLC where he advises Chief Data Officers and Chief Information Officers on developing and implementing successful strategies for all aspects of data utilization- from collection to integration to storage to analytics and distribution of findings. He is passionate about projects that bring together people, systems and data resulting in smarter choices, happier customers and higher profits. As an analytics educator with broad experience training thousands of students, he teaches individuals and teams that work with data, regardless of skill level or department, how to manage and analyze data to answer business questions.
Stephen has over 25 years of experience as a statistician, analyst, data architect, instructor, data miner, consultant, software innovator and author. He is a faculty member at TDWI and INFORMS and previously on the faculty of the American Marketing Association (AMA), developing and teaching hands-on analytics and data visualization courses grounded in real-world case studies. Many of his courses focus on the emerging techniques of visual analytics combined with predictive analytics. He has directly led and provided vision for data warehousing, business intelligence and advanced analytic teams at Tableau Software, SAS Institute, Brio Technology, Glaxo, PharmaResearch, Paradigm Genetics, Takeda Abbott Pharmaceuticals, Netflix and Loudcloud.
Stephen is lead author of SAS for Dummies™ (two editions), Rapid Graphs with Tableau Software (four editions), and the Rapid Dashboards Reference Card and App and co-author of The Accidental Analyst: Show Your Data Who’s Boss. Working with Eileen McDaniel, PhD, at Freakalytics, he was the co-founder of Tableau’s worldwide training program, providing public and on-site hands-on training in analytics. He has worked with or been an invited instructor at leading organizations around the world including Target, State Farm, Eli Lilly, IMS Health, Boeing, American Express, Oracle, Australian Government—Intellectual Property Australia, Duke University, Fidelity Investments, US Navy CyberDefense Operations Command, and The University of Washington at Seattle. When he isn’t analyzing data, you will likely find him hiking in the mountains or visiting wineries with Eileen.
Stephen’s six-word bio is “so much data, so little time!
Freakalytics has also been active in working one-on-one with people around the world, including:
Faculty at INFORMS and TDWI and previously at the American Marketing Association,
Presenters and instructors at Qlik, Tableau and SAS conferences,
Authors of The Accidental Analyst – Show Your Data Who’s Boss,
Rapid Graphs with Tableau (versions 5, 6, 7 and 8),
the Rapid Dashboards Reference Card and
SAS for Dummies (versions 9 and 9.2),
Teaching in 40+ cities as the Founding Tableau Education Partner.
Download our summary of Freakalytics training accomplishments, reviews and strategic consulting as a PDF.
Through 2011, Freakalytics was the only training program endorsed by Tableau. Until 2013, we taught at every Tableau Conference, both in the US and Europe—the only external instructors besides Stephen Few to offer training at the world and European conferences. From 2009 through 2011, we administered and scored the official Tableau Certified Professional program to hundreds of people around the world.
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How to contact Freakalytics:
Freakalytics, LLC
3518 Fremont Ave N # 406
Seattle, WA 98103
Phone (206) 588-1678 (USA)
Fax (206) 535-2405 (USA)
“Info” + “type @ symbol” + “Freakalytics.com”
Freakalytics®, Accidental Analyst® and Show Your Data Who’s Boss® are registered trademarks of Freakalytics, LLC.